Meet the Besties

Welcome to Bestie Boutique! Make yourself at home and take a look around. We’re Lena and Amy, the owners and creative minds behind Bestie Boutique, and we’ve been besties for 17 years. We first met in California, but we now call Muncie, Indiana home.

We first opened our doors in September 2021, specializing in custom imaging of a multitude of products. We’ve learned a lot about running a small business during that time, which is why we love to collaborate with other small business owners on branded merch, logo apparel, and promo items to help them stand out.

We’re also proud to help our community through our fundraiser program for schools, clubs, groups, and nonprofit organizations. Through this unique program, your school or group can raise funds by selling our quality logowear. We’ll work with you one-on-one to make sure you love every item that goes into your catalog. Learn more about our program on our fundraiser page.

Although we don’t have a brick-and-mortar shop, you’ll find us out and about at events throughout East Central Indiana (and sometimes beyond). Take a look at our Events page to find out where we’ll be next. We’d love to meet you in person!

We’re honored to be your besties for quality apparel, accessories, and gifts. We take pride in what we sell and only sell items that meet our high standards and that we would wear and use ourselves. We’re also proud of the fact that most of our clients are return customers. We hope you’ll soon be one of them. Shop our ready-made collection , or create something uniquely yours. We love our products, and we know you’ll love them too.

The Besties at a recent event

The Besties, Amy and Lena

The Besties when they were younger

Throwback photo!

Our Mission and Promise to You

A yellow vintage-style happy face symbolizing customer service


A hand holding a coin with stars around it. Text reads "Affordable Prices"


Concentric circles in different colors. Text reads "Equality for All"


A yellow T-shirt. Text on shirt reads "Best Quality"


Providing excellent customer service with fair pricing in an all inclusive environment. We strive to find the best items on the market and will do our utmost to meet your custom designed needs. It is our promise to provide personalized products at their best and highest quality.

Only Local Designers and Artists

Bestie Boutique is a local custom imaging studio that specializes in making personalized gifts and merchandise for individuals and small businesses. We pride ourselves on working with others and supporting small businesses in our community. We offer discounts for bulk orders and have even designed special promo boxes specifically geared towards branding small businesses to help advertise them and/or their products!

A young girl holds up a pink adult size shirt designed by Bestie Boutique. Text on the shirt says "Support small businesses."
Tim from Garza Detail washes a customer's red car. He wears a T-shirt with his company's logo made by Bestie Boutique as part of a Small Business Box
Lena presses an original design on the Bestie Boutique heat press

Our Studio and Capabilities

Our studio is where all the magic happens! We’re located at Madjax Maker Force in downtown Muncie, Indiana, right above The Guardian Brewing Co. (We love their pizza and beer!)

We create most of our custom designs and ready-made items in house using sublimation printing, heat transfer vinyl, or whatever tried-and-tested method gives the best result. This method offers so many possibilities! Apparel, mugs, tumblers, keychains, and so much more . . . whatever you think of, chances are we can personalize it for you. Everything is done on our commercial-grade equipment using high-quality blanks and supplies, so you can be sure whatever you get from us is made to last.

While we’re not open to the public for drop-ins or retail shopping, you’re welcome to contact us with any questions you might have before placing your order.


A woman-owned business creating custom and ready-made apparel and accessories for fundraisers, groups, small businesses, and you!


515 E Main St, Ste 218

Muncie, IN 47305

(765) 228-2241

An LGBTQ+ pride flag. Text on the flag reads "An Inclusive Space. All Are Welcome."

©2023 Bestie Boutique LLP

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